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Proplo
A real estate agent leaving a showing at dusk, phone to ear, the home glowing warmly behind them.

You didn't get into real estateto chase follow-ups.

  • Proplo follows up with every new lead the moment it comes in.
  • Moves your pipeline forward while you’re at showings.
  • Shows you who’s ready to act, and why.

Spend your day with clients. Proplo keeps every deal moving in the background.

Book a DemoSee how it works

Other tools give you a place to record activity. Proplo generates the activity.

Your local MLS listings, built in. Proplo's AI is compliant with all MLS regulations. See if we are in your market yet.

Everything Proplo handles

A real estate agent holding a phone close to their face, speaking to it, in a home office at early evening.

Ask Proplo anything.

Which buyers went quiet? What is left to close this month? Ask the question, get the answer from your real data. No reports to build, no filters to set.

A real estate agent smiling as she checks a pipeline update on her phone in a bright office.

Know who to call first.

Every lead carries a readiness level, from Not Yet Reached to Ready to Act, with the evidence behind it. Your morning list is already sorted.

A real estate agent at an outdoor cafe table thumbing a quick reply on their phone at early evening.

One thread for every conversation.

Calls, texts, and emails all land in one thread and log against the contact on their own. Pick up where you left off without hunting through four apps.

Two sample Just Sold posts from the Marketing Studio, built from demo listing data.

Listing marketing, ready in minutes.

Flyers, open-house cards, and Just Listed posts build themselves from your listing, ready for your approval.

An agent smiling as he checks a form update on his phone outside the office.

Know what is due at every stage.

Stage-by-stage checklists show exactly which paperwork each deal needs right now.

An agent standing in a doorway at dusk, warm lamp light behind her, done for the day.

Answers, right where you’re working.

The in-app Help Center has step-by-step guides and an AI chat, so a question never pulls you out of Proplo.

An agent relaxed on an office couch with coffee, taking a call while her follow-ups run in the background.

The busywork, handled.

Speed-to-lead calls and post-close follow-up run on their own. Vendor emails wait for your one-tap approval.

Your leads get called the moment they come in.

A new lead comes in while you're at a showing, at a closing, or with family. Proplo calls them within minutes, has a real conversation, and finds out what they need. You get a transcript and a plain-English summary: budget, timeline, and what's holding them back. By the time you call back, you already know exactly what to say. No more “sorry I missed your call.”

  • Called within minutes of submitting
  • Full call transcript logged
  • Summary delivered to your inbox
  • Calls the leads who asked to hear from you
See how it works

Call summary

New lead · call summary ready

  • Budget

    $600-750k, pre-approved

  • Timeline

    Wants to move within 60 days

  • Objection

    Watching rates, open to options

Professional marketing, done before the showing.

Your listing photos, pulled from the deal. Your brand, already applied. Flyers and listing posts ready in minutes. Milestone posts are drafted for your approval.

  • Listing data auto-fills templates
  • Listing posts built in minutes
  • Your photos, ready in every design
Explore the studio
Sample Just Listed post for a brick home in Bristol, built from a Proplo demo listing.

Every listing milestone gets its post.

When a listing goes live, holds an open house, goes under contract, or closes, Proplo drafts the post and writes the caption. Approve it, and it goes out on schedule to Instagram and Facebook.

  • Just Listed, Open House, Under Contract, Just Sold
  • Pick which milestones get a post
  • Every post waits for your approval
See the studio

Listing marketing

  • Just Listed Post

    Builds a Just Listed post when a listing goes active

    Always asks first

  • Open House Campaign

    Builds a 3-day countdown post set and flyer when an open house is scheduled

    Always asks first

  • Under Contract Post

    Builds an Under Contract post

    Always asks first

  • Just Sold Post

    Builds a Just Sold post when a listing closes

    Always asks first

Want to see it before you decide?

Book a 20-minute demo and we will walk you through it. No commitment.

Book a Demo

Built for one agent, one team, or one brokerage.

Invite your agents and they start with your brand and your vendors already set up. See every agent's pipeline in one dashboard. See what was said on every call, from real transcripts instead of guesswork. Agents keep their own book. You see the whole office.

An energetic solo agent walking out of a suburban home, on the phone, at blue hour.
Solo Agent

Get the leverage of a team without hiring anyone.

Proplo follows up, the system tracks everything, and you walk into every conversation already prepared.

A team lead mid-standup with two agents in an office at dusk.
Team Lead

Full visibility into everything your team is working on.

Every agent's pipeline and follow-up in one view, so you always know where a deal stands and nothing falls through the cracks.

A brokerage owner standing in a brick-and-mortar office, warm evening light through the window.
Brokerage

Give every agent the same system, and give recruits a reason to join.

One platform keeps your whole office consistent and gives you something concrete to recruit with.

See what Proplo does with your next lead.

Book a call and we will walk you through it.

Book a Demo
The Proplo listings screen showing a grid of active property listings with photos, prices, and status.